What Is Digital Marketing and Why Do You Need It?
The short version. Digital Marketing is a specialized area of Marketing that applies techniques designed to increase exposure or sales using digital technologies. Or simply put: it's a way to increase sales or exposure using computers, tablets and phones. The long version. You have a shop, or a single product. Maybe a book or a […]

The short version.

Digital Marketing is a specialized area of Marketing that applies techniques designed to increase exposure or sales using digital technologies. Or simply put: it's a way to increase sales or exposure using computers, tablets and phones.

The long version.

You have a shop, or a single product. Maybe a book or a mobile app. You want to increase your sales.

Or perhaps you're running a political or awareness campaign. Maybe you have a brand. Or you simply have an idea or you're promoting an event management dubai. You want as many people as possible to find out about it.

This is exactly what Digital Marketing does for you. It includes a lot of techniques, some of which you might already be using without even knowing they fall under the Digital Marketing umbrella. The target, as stated above, is to increase exposure/reach and sales. Here are some of the techniques that Digital Marketers use to achieve your goals:

Search engine optimization (SEO)
Search engine marketing (SEM) and Paid Advertising
Content marketing
Influencer marketing
Content automation
Social media marketing
E-mail direct marketing (newsletters)
Display advertising
E-books, optical disks and games, mobile apps
SMS and MMS marketing
Callback and on-hold mobile ring tones
Let's talk in more detail about some of the most important aspects of Digital Marketing.

Search engine optimization (SEO)

Let's face it: everybody uses search engines to find stuff online. So this is a big and very important subject. Why? It simply doesn't matter if you have a great website or page if people can't find it! And while there are other ways to get traffic to your site, ranking high in search engines will be the most dependable traffic source you will have in the long run. Optimizing for search engines is essential!

There are two types of SEO:

On page SEO refers to the things your site needs to have implemented in the code and content (without getting into detail, this includes the correct: title tags, meta tags, URLs and navigation structure, image attributes, site map, heading tags, keyword density, page loading times, etc.).

Off page SEO refers to all the things you can do outside your site (link building, blogger outreach, social media etc.).
SEO is a sustained effort, it's not something you do once and you can forget about it - search engines' rating formulas update frequently and it takes constant monitoring and adapting to keep ahead of the competition. It's also a long term effort, some changes take weeks before returning any results.

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